Great coffee means different things to different people. For giant corporations with their cans of ground coffee it seems to be the cheapest beans that can be successfully marketed. In a case of corporate coffee shop chains it is consistency of execution and efficiency. For specialty micro roasteries, it is about bringing out the best the coffee has to offer. Unlocking its secrets and finding each coffee's sweet spot. Here at Vertigo, great coffee is passion and dedication, it is refusal to compromise and fanatical attention to detail. Great coffee is obsessive research and endless experimentation and it is so much more than that. But for us that is where it all starts. If you are ready to venture beyond the corporate coffee and take on a secret society of artisan microroasteries - where the world's finest and rarest coffees are custom roasted to a mouth watering perfection - You are knocking on the right door. Advantages are many, disadvantages are few (ah.. the secret handshake is a drag).
Welcome! Come on in and we will show you how deep the rabbit hole goes.
* * * * *
FRESH BREW
By Melissa Flores from Pinnacle news
to read the article go to:
http://www.pinnaclenews.com/news/contentview.asp?c=246982
* * * * *
FARMERS MARKET
Starting this summer, every wensday you can get our freshly roasted coffee
at the local Farmers Market in downtown Hollister.
Locally, it is also available at Windmill Market in San Juan Bautista
and Marshall's Market in Aromas.
* * * * *
VERTIGO COFFEE - COMMUNITY OUTREACH
Here at Vertigo Coffee Roasting Co., coffee makes the world go round.
We certainly believe it can be used to make a world a better place on many different levels. We choose to make a difference in our own community.
Recently we added Aromas High School to our community outreach program.
With participation from students and teachers, a unique blend was chosen using highest quality specialty grade coffee. The school came up with the name
"Aromas Bulldogs Blend" and used their artistic talent to create a label.
Percentage of the profits goes directly to the school.
"Aromas Bulldogs Blend" is available for sale directly at Aromas High school.
Home delivery is available for subscription service.
Vertigo Coffee has plans to create other such community outreach partnerships in the near future.
Any local business that wish to participate and help us distribute coffee
for this and future ventures please contact us at
info@vertigocoffee.com
Invest in the future, support your local schools.
* * * * *
Alfred Hitchcock's "Vertigo"
50th Anniversary.
Well, the Vertigo celebrations have come and went. We've had a lot of fun, drunk a lot of coffee and have met a lot of fascinating people.
Thank you all for coming and making it such a memorable event. Thank you all for helping to raise the money for the Mission San Juan Bautista.
(Hollister resident Ruben Ortega, a film extra during the 1957 filming of Alfred Hitchcock's "Vertigo," having a cup of Vertigo Coffee after attending a Memorial Mass at Mission San Juan Bautista Oct.6 honoring the late Alfred Hitchcock.
* * * * *
Vertigo Coffee at Alfred Hitchcock's "Vertigo" 50th Anniversary.
Starting October 5, come enjoy a three day extravaganza honoring Hitchcock's classic suspense thriller, filmed right here at majestic Mission San Juan Bautista. Vertigo Coffee Roasters is the featured coffee provider at the event. Come and join us in the festivities, you won't find a fresher coffee anywhere. We will be roasting a fresh batch of "Scotty's Morning Blend" every morning before the event. Take in the sights, tour the mission, stroll through the town, and do a little shopping. Whether it is antiques, gifts, imports, or local arts and crafts, there will be something for everyone. Sample one of the many restaurants that line the main street. Come out, have fun and relax. Enjoy yourself. It's going to be a blast. |
